Overview
Case Study - Mail Services & Fulfilment - Tourism
Industry Sector
- Tourism
Services Provided
- Data Services
- Mail Processing
- Warehousing & Logistics
Client Overview
Our client drives the marketing and development of one of Australia's key tourist destinations via promotions in a range of media including television, newspaper and magazine advertising, website and direct marketing campaigns.
Client Objectives and Needs
- Database management and maintenance of approximately 200,000 records
- Securely store brochures and other marketing literature
- Fulfilment of all brochure and literature requests nationally
- Set up and distribution of email newsletters
- Complex data selections
- Process volume mailings during the year
- Co-ordinating printing of letterhead and envelopes
Methodology
Data Active has provided innovative and automated solutions to efficiently manage the cycle of consumer contact from requests for information through to data entry and fulfilment of material - streamlining the client's direct marketing efforts.
Structured batch import routines for data entry and web based brochure requests in real time from the client's website help facilitate customised letter / brochure combinations. Media source codes are also allocated to monitor the origin of enquiries and the effectiveness of their marketing spend.
Outcomes and Results
The effectiveness of our processes and our application of appropriate technologies has enabled us to provide our client with a fully integrated and flexible solution for this vital component in their marketing initiatives.
This, combined with the degree of customisation available to them, serve to enhance and protect the client's significant investment in marketing and promotion and, very importantly, enables them to concentrate their efforts on the strategic imperatives and the next great idea.